Taking the first step if you want to learn SEO is like learning the basic foundation in building more understanding and knowledge.
If you are new to digital marketing, you should know that it has two sides: organic and paid. The word SEO is one of the known organic strategies.
To learn more about the two sides of digital marketing: organic and paid, you can read more here: SEO vs. PPC: Which will work better for your Business?
SEO strategy is the key to your website visibility on search engines like Google and Bing. So learning the fundamentals of SEO is like taking your first step in building your SEO knowledge.
The fundamentals of SEO are the start of your SEO journey.
Knowing what SEO is.
Search engine optimization, known as SEO, is a process of optimizing your website content for search engines. The main goal of SEO is to rank your website higher in any search engine’s organic results. And because of this, it drives more visitors to your website and increases the chances of conversions, leading to more customers and revenue.
Importance of SEO
In today’s generation, people tend to use search engines to search for things, and you can attract potential customers by ranking for those terms. But being visible on the first page of search engines takes work, so you need to make an effort.
That is why SEO matters. It helps your website visibility and to rank higher on the first page of search engines. Without paying so much money but still needing lots of time and effort to make it stable and be right on track. But once you set it up correctly, just providing a solid piece of content with the right keywords that deserve to rank, your website traffic will surely increase over time.
How SEO works?
Search engine optimization works by optimizing the website, conducting keyword research, creating content, and earning backlinks to increase website visibility and ranking.
Keyword Research
One fundamental of SEO is keywords, ranking on specific keywords that people use when searching. So keyword research is finding valuable search queries that your potential customers type into search engines. It involves discovering terms and topics related to your business.
They are two types of keywords: short-tail keywords and long-tail keywords.
Short Tail Keywords – a search phrase made up of 1 to 3 words. It potentially drives high-volume visitors to your websites, but the downhill of it is that more frequently used.
Long Tail Keywords – a search phrase made of more than three words. It is more descriptive and easier to target the audience. But it is a low-volume keyword and can generate a little traffic.
Content Creation
If you desire to rank in search engines, create content that people and search engines want to see. SEO content designed to rank in search engines. Content creation is a valuable fundamental of SEO. Because the content you are working on is what people intend to see on search engines when they type specific keywords. Creating more content is not guaranteed that your website to be more visible on search engines. But you need to create quality content with good SEO techniques.
Steps for creating SEO Content:
- Choose a Topic – after doing your keyword research, choose a topic that has proven potential in ranking, potentially drives traffic, and is related to your business field.
- Analyzing your Search Intent – analyzing the search intent is like finding the appropriate keywords.
- Create Unique Content – making quality content means being unique and original. You need to create for people, not just for search engines.
- Make it simple – Create content using words that are easy to understand. Avoid complex and hard-to-read words and sentences. And always check your spelling.
On-page SEO
After having the keywords and creating content for people and search engines, here goes the on-page SEO. On-page optimization is like flourishing the content to be more visible on search engines. Doing it to improve your website rank and help the search engines and your potential customer understand and take up your content.
On-page SEO consists of the following:
- Title Tag
- Meta Description
- Header Tags
- Internal Links
- Image Name and ALT Tags
- URL Structure
- Bot Accessibility
- Sitemaps
- Server Response Codes
Link Building
Link building or off-site optimization is a process to get other websites to link your page. Most likely, the search engine’s algorithm has based on links. Getting high-quality backlinks to your website is valuable to drive more search traffic.
How to Build Links?
- Add links manually to any business directory, social media profile creation, blog commenting, posting to forums, and creating job search listings.
- Ask for links from any website owners. Try to reach out to them and give a reason for them to link to you, like guest blogging, testimonials, or link exchange.
- Earn links by creating link-worthy content. It is getting organic links from people who view your website.
Technical SEO
The most important part of SEO is technical SEO. It is a method of optimizing your website so that search engine crawlers can access and index your page. After learning the fundamentals of SEO, this part is more complex and hard to understand without further studies and experience in SEO.
Technical SEO works on the following:
- Website structure
- Implementation of structured data and schema markup
- Website and page speed
- URL structure – Fixing URL redirects
- Mobile-friendliness
- Website security like SSL and HTTPS
Final Thoughts
The fundamentals of SEO are the beginning of establishing your knowledge of SEO. It may look complicated, but it is not hard to learn. Starts learning the basics, apply them to explore your knowledge, and gain more experience.
If you want to drive more traffic to your website, SEO is the key. But it needs a lot of time and effort to spend. Learning the basics is for you to know more about SEO, but if you don’t have time to explore and keep practicing SEO, maybe it is not for you.
But wait, don’t lose hope.
Many digital marketing agencies offer SEO services, and one of them is The Dream Team Digital Marketing. We provide services for SEO and other digital marketing strategies.
The Dream Team Digital Marketing is a business consultancy that will let your business experience a massive increase in sales and marketing results. We are committed to helping businesses experience exponential growth through affordable subscriptions to digital marketing platforms.