As technology rises, many modern digital marketing strategies and campaigns are born. If you are a new business owner struggling to get word for your new brand or product and to acquire more customers, one of the solutions to this problem is these two marketing strategies: SEO and PPC campaigns. But which of the two will work better for you?
Before you invest your money, it’s better to have more knowledge and understanding. And in this article, you will understand more about SEO and PPC, their pros and cons, and which is more suitable for your business.
What is SEO?
SEO stands for search engine optimization, the process of optimizing your site content to be more visible in search engines like Google. SEO helps your websites or pages to appear more often in relevant searches, and to gain more traffic, organically.
So how will SEO support your business?
In the world of digital marketing, search engine traffic is one of the best traffic you will get to gain potential customers while searching for products or services. This organic traffic you will get through search engines is free. Any business can avail of this free traffic that search engines generate.
SEO supports your business by driving organic traffic to your website and improving your ranking on a search engine’s result pages. Generating organic traffic can help your business to grow.
Will SEO be a good investment?
Here are the SEO PROS and CONS for you to decide whether it is a good investment:
PROS
- SEO is more practical compared to PPC. It may cost time and money, but SEO is still much cheaper than PPC in the long run.
- SEO delivers long-term results. It may take some time to generate results, but once your site content makes it to the first page of the search engine results page (SERP), you will get tons of organic traffic as long as you keep optimizing your site.
- SEO can raise your brand awareness and trust. Optimizing your website and creating quality content that constantly appears on any search engine, like Google, can help raise awareness and faith in your target audience.
CONS
- SEO takes more time to show results. Compared to PPC, it is slow in generating results. If your website is new, it may take months or years before it will establish great results, depending on how SEO works for you.
- Search engine algorithms are unpredictable. Search engines, like Google, are constantly changing their algorithms, so you need to keep monitoring your marketing strategy and organic results.
- SEO requires a high level of skills and expertise. Anyone can do some SEO, but not all are expert enough or have the skills to make you rank higher on any search engine results page. It’s better to hire professionals in the field of digital marketing to promote your business.
What is PPC?
PPC stands for pay-per-click, is a form of online advertising where advertisers pay a fee each time someone clicks their ad. PPC is an ad you pay for to appear at the top of search engine results pages or any websites.
An example of PPC is Google Ads. To understand more about Google Ads, you can read more here: A Guide to Google Ads: Its Function and Benefits 2022
So how will PPC support your business?
Using PPC ads can immediately attract those interested in your brands or products. It drives paid traffic to your website. PPC ads can help your business be competitive in the busy market and quickly get ahead of your target consumers.
Will PPC be a good investment?
Here are the PPC PROS and CONS for you to decide whether it is a good investment:
PROS
- PPC delivers quick results. Unlike SEO, PPC shows results instantly at the start of your campaign in a day.
- PPC allows you to set your target audience. While preparing your PPC campaign, you can choose the specific target that you want for your ad.
- PPC ads are more visible. It appears above the organic ranking of the search engine results page.
CONS
- PPC ads are costly. You need to pay for every click made on your advertisement. The cost per click is quite expensive.
- PPC campaign might be a short-term win. It is a pay-to-play system, so when your budget runs out, your traffic goes down.
- PPC loses effectiveness in the long run. The more people see your ad over and over more they lose interest in it. It’s called ad blindness.
Which will work better for you?
Choosing between SEO and PPC all depends on your business situation. But in the majority, you should do both because they complement each other. If your business is new, you need PPC to boost your sales quickly, and in the long run, you need SEO to maintain your website’s credibility and visibility. SEO and PPC both need money and time. So you need to set your budget to achieve your goal.
But wait, there’s more.
If you want your business to experience this kind of digital marketing strategy, The Dream Team Digital Marketing is at your service. Offers affordable and reliable services, like SEO and PPC, for your business that suits your budget.
The Dream Team Digital Marketing is a business consultancy that will let your business experience a massive increase in sales and marketing results. We are committed to helping businesses experience exponential growth through affordable subscriptions to digital marketing platforms.
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