Do you want to improve your engagement and reach rate on every social media that you have? Post blasting is not effective if it is not posted at the best times when all the users use the social media platform. Posting on prime times is an effective strategy to increase the number of engagements and reach. Also, it is based on research and connected to the internet’s algorithm.
Sidenote, all time frames that are suggested below will be based on Central Time (CST).
According to Sprout Social, as they interpret their observed collected data, the peak times of engagement in overall social media platforms are midweek: Tuesdays, Wednesdays, and Thursdays. Midweek mornings are the best time to increase engagement across social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Tuesdays throughout Thursdays; 9 am or 10 am are the best time to post on social media.
- Tuesdays up to Thursdays are the best days to post on social media.
- Sundays are not the best days to post on social media.
Engagement rates may still vary on different social media platforms. There are factors that need to be considered in boosting your engagements on every social media platform. There are different ranges in every network. However, Tuesdays to Thursdays at 9 am or 10 am are the best times to post on every social network in general terms.
When to Post on Facebook?
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- Peak Days to Post on Facebook
In general terms, weekdays are the best days to publish a post on Facebook. Hootsuite claimed that Tuesdays and Thursdays are the best days to publish Facebook posts. Whilst, the Sprout Social said that Monday through Fridays are the peak days to post on Facebook. The common denominator is Saturdays and Sundays are the worst days to publish on Facebook.
- Peak Times to Post on Facebook
According to Social Media Examiner generally, the best times to post on Facebook are preferred between 9 am and noon. It should be in your audience’s time zone.
- How to Track the Best Time to Post Base on your Facebook Business Account
Checking the Facebook Page Insights is a good thing to do in order to track the best time when to post on Facebook. To navigate your Facebook page, go to your Meta Business Manager and click the left-hand. Click the “Posts” tab.
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You can see when your page followers or fans are active the most in a week. This could help you when the best days and times to post on Facebook by evaluating the whole chart.
Image from Social Media Examiner
Now you can assess when to post on Facebook in order to gain a high engagement rate. Take note that the Facebook page charts that always show you default to Pacific Time Zone. So you need to manually adjust the time when to post according to your audience.
When to Post on Instagram?
It is crucial to find out the best time and days to post on Instagram. Since Instagram brought back the chronological feed, it is easier to expose your content or postings at peak times. It is a necessary thing to do.
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- Peak Days to Post on Instagram
Generally speaking, weekdays are the best days to post on Instagram. As said by the conducted research of Sprout Social, Wednesdays are the peak times to gain most of the engagement from Instagram. While weekends are the worst days to post on Instagram. Especially on Sundays.
- Peak Times to Post on Instagram
Sprout Social still said that the best time to post on Instagram is:
→ Mondays at 11 am
→ Tuesdays and Wednesdays from 10 am to 1 pm
→ Thursdays and Fridays from 10 am to 11 am
- How to Track the Best Time to Post Base on your Instagram Business Account
Instagram Insights gives a lot of recommendations regarding this matter if you don’t know what tool to use. In navigating your business account, with the use of the Instagram mobile app, go to your business account and click the Insights tab. Then click the Total Followers tab.
Images from Social Media Examiner
When to Post on Twitter?
Twitter is the easiest and fastest social media channel where you can post short tweets. This platform stresses the importance of posting content on time so that you will utilize Twitter when it comes to expanding your engagement and reach. Seeing the content you published on Twitter is an ultimate feature of Twitter than seeing it on the default Top Tweets feed.
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- Peak Days to Post on Twitter
According to Sprout Social, the best days to post on Twitter are Tuesdays and Wednesdays. On the other hand, Hootsuite prefers Mondays and Thursdays. However, since tweets have short lifespans, it is best to post every day at least once except Sundays.
- Peak Times to Post on Twitter
Just like other social media channels, the best time to post on Twitter are in the mornings. Both Sprout Social and Hootsuite datasets said that 8 am to 9 am are the best time to post on Twitter.
- How to Track the Best Time to Post Base on your Twitter Business Account
Social Media Examiner says that Twitter does not allow users to see through the audience activity analytics just like LinkedIn. But you can still track when the best times to post on Twitter through your previously posted content. Navigate first on your Twitter account, there’s a left-hand menu, and click the Analytics tab. Upon selecting the Analytics tab, choose a tweet from the top menu.
Twitter analytics will provide a see-through view of the tweet’s performance over time. You can track the highest engagement rate, retweets, link clicks, likes, and replies. In the general panel, you can view the dates and days when you posted the specific tweet.
On the other hand, Twitter can sort out the best performing tweets such as the engagement on each content from highest to lowest by clicking the Top Tweets button so you can strategize when to post content for your audiences.
When to Post on LinkedIn?
We know that LinkedIn is a social platform wherein focuses on professional content and purposes. Users on LinkedIn are for career growth and leadership where they promote. It makes sense that the highest engagement rate is on working days which are weekdays.
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- Peak Days to Post on LinkedIn
LinkedIn is a social networking nook for professionals who seek growth and leadership in their career. Sprout social observed that Wednesdays and Thursdays are the best days to post content on LinkedIn. But, Saturdays and Sundays are the worst days to have a high engagement and reach rate.
- Peak Times to Post on LinkedIn
According to the researcher’s observations, between 9 am and 10 am is the best time to post content on LinkedIn. But it is better to post at 8 am and 11 am to adjust to different time zones of your audiences.
- How to Track the Best Time to Post Base on your LinkedIn Business Account
According to Social Media Examiner, LinkedIn does not have a feature where you can view if your audiences are online or active. You can evaluate the popular times on visiting visitors and content analytics on Linkedin. Go to your LinkedIn company page and click the Analytics Tab. You can view the Visitors from the Analytics dropdown menu and assess the visitor metrics.
Image from Social Media Examiner
You can assess the impressions of each content you have previously posted by selecting the Update from the Analytics dropdown menu. You can evaluate if your posted content is generating enough impressions on some days than on others. Even though Impressions don’t equal actual engagement, it is still helpful for analyzing how to make people interact more with your posted content. Always take note of the best days of the week to post.
Finding the best time and day to publish several posts on each social network helps boost engagement and reach rate. It is a vital strategy to test in different time slots so that audiences can see first your freshly baked contents. Therefore, no matter what social networks you use, posting on prime times and days helps to optimize well your published content.
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