Posting advertisements on social media platforms opens great opportunities to spread their businesses. It’s not far from reality to garner massive reach from people but what about the people’s engagement? Reaching out is not enough, it should be clickable.
In simple words, post reach is the rate of people who viewed your advertisements alone. It doesn’t mean that they interacted nor clicked your ads, it’s just that they viewed your ads because they were scattered on their respective newsfeeds.
We will call it post engagement if the customer puts into action regarding the ads through interactions such as reactions, comments, shares, and clicks.
The core key to remember is: Post engagement is the ads having interactions from the audience. While post reach works on measuring how many people who have viewed and seen your advertisement.
How to Post Engagement works on Facebook Ads?
Post engagement is the total number of people who actively take part in your advertisements and indicates that your ads are relevant to your target audience.
In order to have effective performance of your Facebook Ads you must publish connected, related and suitable contents; for instance, when your ads are related to the field or industry of your business, audiences will be more likely to engage with the advertisements as it grab their interests that lead them to do actions such reactions, comments, share, and bring high drive rate of audience to your business page. It will increase the interaction rate and build your brand awareness due to frequent exposures.
What is the Best Post Engagement Rate?
Based on Databox’s report last year 2020, they suggested that 1-1.3% is an ideal or good Facebook post engagement rate. According to the survey they conducted, between 0.8-1% is a good engagement rate said by 25% of people.
Between 1.1-1.3% is the best fit as a good post engagement rate that the advertisers need to keep in mind.
How Post Engagement Calculated?
Post engagement is calculated by the actions of the people regarding your on-run advertisements. These said actions involve such as the audience’s reactions, comments, or sharing the ad, claiming an offer, viewing photos and videos, or by clicking the links.
Here are the following Breakdown Metrics:
- Post Shares
- Page Likes
- Post Reactions
- Photo Views
- Post Saves
- 3-Seconds Video Plays
- Post Comment
- Link Clicks
- Post Interactions
It is calculated mathematically as the total number of the users who engaged the ads divided by the total reach posts. The quotient will be multiplied by 100 to convert it into percentage.
The Importance of Facebook Engagement
Facebook users have possibilities to engage in different posts that they can see on their newsfeeds. Since Facebook is the most used social media networking worldwide, it means the more engagement, the more the algorithm of Facebook will show your ads often to people and leads to people to take action on it. This is a great advantage for your business to have more exposure to the social media platform.
However, we can’t always rely on Facebook algorithms because it is complex and technical. Make sure that you make content that is valuable, attractive, clickable, and drives people to your business pages. Also, post content that is relevant to the industry field of your business in order to have successful advertisements and garner massive engagements.
Needing help to Boost your Facebook Ads Engagement?
The Dream Team Digital Marketing is a digital marketing agency. We help businesses to boost their sales and give solutions such as marketing strategies for 7 years in digital marketing expertise and also we offer Facebook Advertising services. We will help you to boost the engagements and reach out post of your business page on Facebook with prime and budget friendly service.
For more information about us, click here. Consult with us now!