Two of the big names in the internet world today are Facebook and Google. Ever since the digital marketing world develops its name, these two large companies give more of its meaning. Facebook is one of the most popular social media networks while Google is one of the biggest search engines.
The two gorillas of PPC advertising are Facebook Ads and Google Ads (previously known as AdWords). Both can be important drivers for your client’s businesses, and many agencies combine the two to achieve their full potential.
Where do you begin to get the most value for your money when time and resources are limited?
While there are many similarities between the two ad platforms, your business will be able to better serve your clients by identifying a few key differences.
Whether you’re an expert or just getting started, we’ll go through the essential distinctions and significant data between Facebook Advertising and Google Advertising in this article.
What Is Facebook Ads?
Facebook’s platform for targeted advertising is called Facebook Ads. Advertisements can appear in Facebook’s Feed, Facebook Messenger, and non-Facebook apps and websites within the Meta ecosystem.
They can be tailored to very particular audiences and available in a range of formats, including single images, movies, slideshows, and more.
Learn more about the benefits of Facebook Ads: Facts About Facebook Ads: Advantages And Benefits.
What Is Google Ads?
A paid advertising platform developed by Google called Google Ads allows businesses to compete for the right to show viewers on their websites a few lines of text, a video, or other content. It can insert advertisements into search engine results as well as non-search websites, mobile apps, and videos.
Learn more about Google Ads: A Guide To Google Ads: Its Function And Benefits
Facebook Ads Vs. Google Ads: The Difference Between the Two Advertising
Both of them are pay-per-click (PPC)-based advertising systems. In an auction that you enter when you create an ad on either platform, you can submit a bid for how much you want to spend for ad space. Next, each time a user clicks on one of your client’s adverts, you will be charged a set sum of money (more on that later).
Facebook Ads: Paid Social
The practice of advertising on social networks, also referred to as “paid social,” is best exemplified by Facebook Ads. Facebook has emerged as a fiercely competitive and potentially lucrative component of many businesses’ digital advertising strategies due to its dominance in the global social network market with the highest number of monthly active users (or MAUs) of any social network.
Google Ads: Paid Search
The biggest and most well-known PPC advertising platform in the world is Google Ads, formerly known as Google AdWords. Even though other platforms like Bing Ads function similarly, it is so frequently utilized that the word “paid search” has come to be associated with it.
The usage of text-based adverts and keyword targeting are the main components of paid search. For their adverts to appear alongside search results for particular search queries performed by Google users, advertisers using Google bet on keywords, which are specific words and phrases. Pay-per-click (PPC) bidding and bid optimization is a complex topic that is beyond the scope of this guide, but essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google. The advertiser is charged a certain amount of money each time a user clicks on an ad, hence the name “pay-per-click advertising.”
Although Facebook advertising can be compared to Google AdWords in those users of both sites are essentially promoting their businesses online, there are no further parallels. Paid social helps people locate businesses based on the things they’re interested in and the ways they behave online, as opposed to sponsored search, which helps businesses find new clients by using keywords.
| Facebook Ads | Google Ads | |
| User Intent | Passive type – Viewers of ads may or may not be actively looking for a particular product, service, or brand. It is better for brand awareness. | Active type – Ad viewers are actively looking for a certain brand, service, or product and are probably prepared to make a purchase. It is better for purchasing intent. |
| Target Audience | Demographics, interests, behaviors, and more. | Keywords, the search intent |
| Ad Types | Image, Video, Slideshow, Carousel, Collection, Sponsored, Messenger Ads | Organic results, Call-only, Shopping Ads, Service Ads, and Remarketing Display Ads |
| Cost | Get more exposure and clicks for lower costs | Pay more for clicks, but users are more likely to convert |
| Works Best | Low-cost products and products that have a social component | High-cost products and retargeting ads |
The Bottomline: What Advertising is Better for Your Business?
The extremely effective advertising platforms Google Ads and Facebook Ads serve almost every type of business. It becomes clear that the two platforms should be considered complementary rather than antagonistic when analyzing the advantages and possible uses of each approach. While there are some parallels between Facebook Advertising and the Google Display Network, the fact that the two platforms have developed separately from one another suggests that Google and Facebook should be used in tandem rather than in competition.
Using the strength of paid search with paid social is a very successful advertising tactic. But it demands a dual advertising approach that plays to the advantages of each platform. Although marketing messaging can and perhaps should be the same for both Google and Facebook Ads, it’s crucial to know how to leverage each platform to its fullest potential for optimum return on investment and increased business growth.
Are you looking for a digital marketing agency that can help your business with your Facebook Ads and Google Ads?
The Dream Team Digital Marketing is a digital marketing agency. We help businesses to boost their sales and give solutions in their marketing strategies for seven years of digital marketing expertise. We offer our expertise in Google Advertising and Facebook Advertising services. The company will help you to give accurate analytic reports of your Facebook Ads and Google Ads campaigns and suggest better strategic plans to improve them.
For more information about us, click here. Consult with us now!