Whether a big-time business or a start-up business, you must consistently run campaigns with brand awareness ads. Building brand awareness on Facebook is a crucial action for social media marketers.
In this article, we will unveil the ultimate guides to building brand awareness on Facebook.
What does Facebook Brand Awareness Objective Means?
According to Linear, the first rule of brand awareness ads should be used to mix with other advertising types. Launching only brand awareness ads can crumble expectations. Brand awareness ads alone do not generate viewers into customers. It can’t blast your sales and customers.
As an advertiser, the main goal that you should identify first is what products and services you think that they are looking for and need. And you can offer that to them. This is not to solely drive the sales.
Generating a marketing funnel will help you visualize your brand awareness ads along with your marketing strategy.
Strong brand awareness strategy and planning help your business page on Facebook to lead your target audience into your Facebook marketing funnel. It doesn’t mean selling but converting their engagement into purchasing your offered services and products. According to Klient Boost, this will start with site visits or on-Facebook engagement like video views or page likes.
There are 5 different stages of marketing funnels:
- Awareness. In this stage, possible customers are drawn in this stage because of marketing campaigns and discoveries. The trust has been built in this stage among the possible customers because of the created marketing campaigns such as advertising, webinars, direct mail, viral campaigns, contents (blogs, infographics, articles, etc.), and many more are the reason for lead generation takes place and down to lead management system further down the funnel.
- Interest. In this stage, the generated leads will develop interest. They get to know about the company, especially its offered products, company’s description, and more information that they can research. It’s a great time to develop a seller-buyer relationship. And you will keep in touch with the leads through emails, and content about the related brands, industries, newsletters, and many more.
- Consideration. At this stage, the leads will convert into marketing qualified leads. It’s either they will purchase or not from your offered products and services. As a marketer, you will provide more prospects to the customer about the products they desire to purchase. Still, nurture them with content such as free trials, case studies, etc.
- Intent. The market-qualified leads will assess the given prospects about the interesting product they want to purchase. At this moment, these things will happen when they give feedback after the demo or add to a cart on an eCommerce website. Marketers will strongly push for the best things about their offered products or services.
- Purchase. Finally! This is the stage when the market-qualified leads decided to purchase your products or services. They will be called your customer. The positive side to this is when the customer refers to your products or services and you will go back to the top of the marketing funnel with a lot of leads.
Several Benefits of Facebook Awareness Campaigns
Facebook brand awareness ads have several benefits according to Linear. Let’s take look at it below such as:
- At a budget-friendly cost, you will reach a broad target audience.
- It allows you to select who can view your ads and create hyper-targeted audiences.
- Brand awareness ads boost generation z audiences.
- Converts people who viewed your ads into customers with remarketing.
- Existing customers will likely purchase your service and products offered after seeing your brand advertisements.
How to Build Awareness?
With the basics of brand awareness, Facebook Meta Business gives you, as an advertiser, how to build awareness advertisements on Facebook.
- Introduce followers to your business with posts. Facebook has several free tools to communicate your business through posts and stories. These could help to communicate and establish relationships with your followers. But first, you’ll need a Page to start your awareness business journey on Facebook.
- Grow awareness for your business with ad campaigns. Use the brand awareness ad objective to increase recognition and reach new people who are likely to be interested in your business.
- Tell your brand story with video ads. You can run video ads to showcase your business for customers who are likely to be interested. Use metrics like video plays or time watched to measure performance.
- Educate customers by sending them to your website. Use Website Visitors ads to send interested customers to your website, where you can inform them about the products or services you offer. You can use metrics like clicks and views to measure the effectiveness of your campaign.
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