Entering the digital marketing world, you should know how to advertise your offered products and services, strategically and significantly by investing your budget for advertisements in the right place. One of the right places to advertise is Google.
Fun Fact: According to Hubspot, Google became the most popular website in the internet world after 2 years of releasing it to the public. Knowingly as Google.com. Then, Google Adwords was born in October 2000 and rebranded last 2018 into Google Ads.
Currently, Semrush reported that the most visited website by traffic in the world is Google with unique visitors of 47 billion in June 2022. See if you trust Google ads for their advertising services which have billion of visitors annually.
We hear a lot of good things about Google. But let’s slowly unveil it if it is really worth investing the dollars for advertising through this guide. We will equip you with how to optimize ads campaign to have successful results.
What is Google Ads?
Google Ads is a marketing channel. You can advertise here and it promotes a pay-per-click system (PPC) wherein the advertiser pays for every click or impression (CPM) that an advertisement generates.
It will help you to filter out the qualified market customers into exploring your business for what products or services are offered to the customer. Using Google Ads will help you to boost the traffic of your website, more phone calls, and more visitors will come and stop by your business website.
Google ads will give you the ability to generate advertisements through desktop or mobile basically tailored for your targetted audience. In simple words, Google will display your advertisement on the search engine result page (SERPS) whenever your target audience will search for products or services that they are fascinated with and at the same you are offering. They may encounter it on Google Search or Google Maps. This process will help you to reach out to your target audience.
On the other note, Google ads will also display advertisements from different social media platforms across the internet such as YouTube, Blogger, etc.
As time goes by, Google ads will analyze and optimize your advertisement. It will improve every advertisement your run and garner more good-fit customers to visit and leads your customer to purchase your offered products or services. Also, hit off all the campaign goals.
Do Google Ads Work Effectively?
With proper ad optimization and lead flow, Google ads will be successful and will generate a high return of investment (ROI) marketing campaign.
Benefits of Advertising using Google Ads
Google is the most popular website around the world. Semrush of June 2022, there are 47 billion Google users. There are 5 billion search queries every day. Knowing Google Advertisement has served marketers for nearly 20 years. It means it is legible because of its long-run service in the digital marketing world.
Google established its brand to the people who run to Google to search for specific keywords on the search box. Then, it gives solutions to the search queries either paid advertisements or organic results.
Also, based on Google’s report, every advertiser makes $8 that comes from the $1 worth of Google ads.
How to Use and Create Google Ads?
Making an advertisement will allow your customers to choose your business among the other businesses with the same offered products or services. Google ads are a great choice to showcase the uniqueness of your business on the internet so that you can garner customers as your ads reach them.
Now we will share with you the steps on how Google Ads works according to Google Ads.
Step 1: Tell us your Goal
We’ll modify your advertisement to get the outcomes you desire. Additionally, Google Ads may support you in all areas, regardless of your chosen advertising objective:
- You will get more calls to your business
- Your store visits will increase
- Leads your people to your business website.
Step 2: Decide where to Advertise
Your ads reach
You need to target the correct audience for your advertisement to be successful. With Google Ads, you may choose the area in which your advertisement will run, whether it be a certain distance from your business or throughout entire regions and nations.
Step 3: Create your Message
Your message
It’s simple to create compelling ad wording or add graphics with Google Ads. We’ll work with you to choose the ideal ad type for your needs depending on your advertising objectives and marketing goals.
Step 4: Set your Budget Cap
Your budget
You control your spending with Google Ads, and you’ll never go over your monthly budget. There is no commitment or minimum spend. We’ll provide you with a projected budget and outcomes based on businesses like yours. The majority of advertisements show effects after roughly a month.
Step 5: Go Live
When customers look for similar goods or services, we’ll show them your adverts. Google Search, Google Maps, and our network of partner websites may all display your adverts.
You’ll only be charged when people click on your advertisement to contact your company, visit your website, or request driving instructions.
Contact Us Now, You’ll Quickly Find Out Why Our Clients Trust The Dream Team Digital Marketing
The Dream Team Digital Marketing is a digital marketing agency. We help businesses to boost their sales and give solutions such as marketing strategies for 7 years of digital marketing expertise and also we are experts in Google Advertising services. The company will help you to give accurate analytic reports of your Facebook ad campaigns and suggest better strategic plans to improve them.
For more information about us, click here. Consult with us now!