A social media marketer’s common mistake is running campaign Facebook ads without a solid foundation and planning which leads to losing track and makes your pockets empty. Some consumers believe that expensive tools are efficient. However, it does not matter whether it is expensive or not as long as you have the right strategy and how you will sustain the efficacy of your advertising on Facebook.
Facebook marketing is chaotic to some. However, many digital marketers use this social media platform to garner massive leads. Facebook ads management tools are the key factor in achieving massive leads for your business on the Facebook platform. It helps you to organize and suggests ideas for your Facebook campaign. Also, tracks and measures your post engagements and how many people reached.
Facebook ad tools are worth investing in. According to the SocialPilot statistics, Facebook users around the world are roughly 2.89 billion, users visit this platform 74% on daily basis, and the right targeting options are set by Facebook ads which will display your advertisements on your target audience’s newsfeeds.
Nevertheless, we will tackle the 4 best tools for Facebook ads that are efficient yet budget-friendly this year 2022.
#1 Facebook Ads Manager (FREE)
This is an advertisement manager created by Facebook that creates and manages Facebook Ads. With Facebook Ads Manager, you can do this such as:
- Create ad Campaigns. Ad creation will help you to customize your ads in a methodical process. You must identify first your marketing objective, target audience, places where your want to display your ads, and ad format. Facebook will furtherly help you in creating Facebook ads.
- Manage multiple ads at once. You can edit your advertisement settings such as audience, the budget, and the ads placements—you can duplicate your Facebook ads. Facebook Ads Manager allows you to adjust the details without losing your engagements (likes, comments, and shares) after you edit your advertisements.
- See how your ads perform. Ads Reporting allows marketers to extract and share scheduled reports on specific parameters you want. You can get information that you need to monitor and evaluate the metrics of your advertisements so that you can see the progress. This will help you to spot the opportunities and threats to improve your campaign ads.
#2 AdRoll ($25 per month)
Adroll uses automation and CRM tools that are for medium and large-sized corporations. The features of this Facebook ad manager software are you can specify focused audiences and receive well-detailed reports of analytics about the performance of Facebook ad campaigns. Furthermore, the automation tool of Adroll supports advertisements in a single image, video, and carousel form.
This tool is an attractive option for businesses because of its free version availability. However, this is kinda complex to use for new and nonveteran users because Adroll is tailored for larger businesses and agencies. Small and start-up businesses would go wrong in terms of bills because the more the audience goes wider, the more it becomes expensive.
#3 SocialPilot ($30 per month)
$30 per month is a good deal for a Facebook ad manager for solopreneurs and agencies. SocialPilot allows users to boost their advertisements even before they publish them. This will help you to save time so that you can focus on other things than this.
SocialPilot collaborates with Facebook to publish, boost and create Facebook Lead Ad with overall analysis. You can use this to improve further your campaigns by generating an overall view of the engagement.
The pros of this software tool for Facebook ad management are its easy-to-use thanks to its reflexive dashboard and budget-friendly plan for small businesses that sum up to only $42.5 per month.
#4 AdEspresso
AdEspresso is another popular tool for businesses and agencies. This Facebook ad management tool is web-based. It is made to help entrepreneurs to create, test, and optimize ads for social media. They generate advanced reports of Facebook ad campaigns in custom PDF form.
This has A/B testing to compare which is the best version to use for each Facebook ad campaign. For instance, when a user adds other elements to the ad, it will show split tests and run it to choose what is the best for the campaign ad.
There is a big catch to AdEspresso, user reported that they have difficulties in using this software tool regarding campaign set-up. AdEspresso does not allow users to add another ad to a campaign when it is already submitted to Facebook. This will make the campaign’s progress tedious.
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