According to Hubspot, in order to run a campaign effectively, you should know the common terms that will be frequently encountered along the way. This will help you to set up, manage, and optimize your ads in Google, in PPC generally.
This article will help you to familiarize yourself with the terms that you will deal with in operating your Google ads, efficiently.
- AdRank
Ad Rank is a factor that determines where your advertising will appear on a page in relation to other ads and if they will appear at all. Your Ad Rank is updated each time your ad is eligible to display and is subject to an auction, so it may fluctuate based on your competitors, the nature of the searcher’s query, and your current quality. By looking at your top and absolute top metrics, you can see where your advertisements appear on the search results page.
- Bidding
As an advertiser, Google Ads works in a bidding system. This means you will select a maximum bid amount that you are committed to paying for every click generated by your ads. Take note that the higher the bid, the better the placement. These are the three options you choose in bidding: CPC, CPM, OR CPE.
- Cost-per-click or CPC, you will pay for every click generated by your advertisement.
- Cost per mille or CPM, you will pay for every one thousand impressions that are generated by your advertisement. This will be based on every one thousand viewers of the ad.
- Cost per engagement, you will pay for every decided action taken by someone with your ad.
- Campaign Type
Before paying for running Google ads, you need to select among the three campaigns that the Google ads offer: search, display, or video.
- Search ads. This kind of campaign usually shows up among the search result on a Google result page.
- Display ads. This kind of campaign is image-based and displayed on web pages within the Google Display Network.
- Video ads. It is six and fifteen seconds of the video placed on YouTube.
- Click-Through Rate (CTR)
Your CTR is the ratio of the number of clicks you receive to the number of views for your advertisement. A quality ad that fits search intent and targets pertinent keywords will have a better CTR.
- Conversion Rate
Form submissions as a percentage of all landing page views are measured by CVR. Simply said, a high CVR indicates that your landing page offers a smooth user experience consistent with the ad’s promise.
- Display Network
Google advertising can appear on a webpage within Google’s Display Network or the search results page (GDN). GDN is a network of websites that give Google Adverts space on their pages. These text-based or picture ads are shown next to material that is pertinent to your target keywords. Google Shopping and app campaigns are the most often used Display Ad choices.
- Ad Extensions
With the use of ad extensions, you may add free-of-charge information to your advertisement. Each of these ad extensions is covered here. These extensions can be classified into one of five categories: Sitelink, Call, Location, Offer, or App.
- Sitelinks extensions are driving people to a specified page on your website. When someone clicks the links, they will be directed to what they buy or know.
- Call extensions enable you to add phone numbers to your adverts, which may greatly enhance clickthrough rates. People may tap or click a button to call your business directly when your call extensions show. More customer interaction with your advertisements translates to more opportunities to capture and monitor conversions.
- Location extensions may make it easier for customers to discover your locations by including your address, a map, or the driving time in your adverts. The most pertinent company information is gathered on your location page, which users may access by clicking or tapping your extension to acquire more information about your location. Additionally, location extensions may have a call button or phone number so that users may quickly reach your company.
- Promotion extensions may increase the value of your Search Network text advertisements by drawing attention to your current offers and promotions for customers looking for the greatest prices available. The advantages of promotion extensions are discussed in this article, along with how they work with your search advertisements.
- App extensions allow you to connect your text advertisements to your tablet or mobile app. People either click the link to your app or the headline of your advertisement to visit your website. The use of app extensions is a fantastic approach to provide users access to both your website and your app from a single advertisement.
- Keywords
Keywords are words or phrases that fit the searcher’s query and provide the results they are looking for. Depending on the searches you want your ad to appear next to, you choose your keywords.
- PPC
Pay-per-click advertising, often known as PPC, involves the advertiser paying for each click on an advertisement. Although PPC is not exclusive to Google Ads, it is the most typical kind of sponsored campaign. Before starting your first Google Ads campaign, it’s critical to comprehend all aspects of PPC
- Quality Score
Your Quality Score evaluates the effectiveness of your ad based on its click-through rate (CTR), keyword relevancy, landing page quality, and historical SERP performance. Your AdRank is based in part on QS.
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